Lose It!
by FitNow, Inc.
One of the more affordable AI-photo-logging trackers in the category — Snap It is gated behind a Premium tier priced well below most competitors' equivalents.
✓ Last verified July 2026
What it is
A long-standing calorie and weight-loss tracker whose Premium tier adds "Snap It," an AI photo-logging feature that identifies foods and estimates portions from a picture of your plate — most reliable on clearly visible single dishes like a salad or a plate of chicken and vegetables, and requiring more manual editing for mixed dishes like casseroles or curries. Premium also unlocks macro tracking, meal plans, advanced insights, Apple Watch support, and device integrations. Free tier covers basic calorie tracking Premium is $9.99/month or $39.99/year (~$3.33/month).
Key features
- "Snap It" AI photo food logging (Premium)
- Macro tracking and meal plans (Premium)
- Device/app integrations and Apple Watch support (Premium)
- Basic free calorie and weight tracking
- Progress and insights dashboards
Best for
Budget-conscious users who still want AI photo logging without paying premium-tier prices.
Pricing
Free tier (basic tracking) Premium $9.99/month or $39.99/year (~$3.33/month) — unlocks Snap It AI photo logging, macros, meal plans, and integrations.
Integrations
- Apple Health
- Apple Watch
Useful for
Other diet trackers
Confirmed to have real AI photo and voice logging, contradicting an earlier third-party claim that it lacked AI features entirely — its real differentiator is micronutrient depth (up to 95 nutrients) from a lab-verified database.
The most generous free tier in the category — but its AI features (photo/voice logging) are entirely gated behind Premium, unlike free-AI competitors like SnapCalorie.
A specifically privacy-first stance — no data sold to advertisers or brokers, ad-free, user choice of storage location — combined with an AI logging feature users call out as unusually good.