Noom
by Noom, Inc.
Now prescribes and ships GLP-1 medications directly (Noom Med, Noom Microdose) rather than only coaching around a prescription obtained elsewhere — vertically integrating the medical and behavioral sides.
✓ Last verified July 2026
What it is
A behavior-change weight-loss platform built on daily psychology-based lessons and a color-coded food-logging system, combining human coaches with what the company describes as "cutting edge AI support" — though the site doesn't detail the specific algorithmic personalization mechanism beyond an initial quiz-based assessment. It has expanded into a Muscle Defense™ protein-focused program, live exercise classes (Noom Move), community features, biomarker tracking, and — notably — its own GLP-1 medication prescription arm: Noom Med starts at $149 (3-week subscription + 4 weeks medication) then $349/month, and Noom Microdose GLP-1Rx starts at $79 then $199/month. Free trial available for Noom Weight core subscription pricing varies.
Key features
- Daily psychology-based (CBT-style) lessons
- Color-coded food logging system
- Human coaches plus AI support
- Muscle Defense™ protein-tracking program
- Noom Med — in-house GLP-1 medication prescriptions
Best for
People who want psychology-based coaching with the option to add GLP-1 medication through the same platform.
Pricing
Noom Weight: free trial, subscription price varies. Noom Med (GLP-1Rx): $149 initial (3 weeks + 4 weeks medication) then $349/month. Noom Microdose GLP-1Rx: $79 initial then $199/month.
Useful for
Other nutrition coaching platforms
Emphasizes "quiet accountability" — a coach or the user themselves reviewing patterns over time — rather than real-time calorie/macro judgment.
"Protein Fasting" specifically combines fasting protocols with high-protein recipe guidance aimed at preserving muscle during fat loss, rather than treating fasting and nutrition as separate features.
AI reports are generated entirely on-device using Apple's Foundation Models and never leave the device — a stronger privacy architecture than cloud-based AI coaches.